Craig Fraser - Value you can Trust


Super Bowl of Real Estate

It is Super Bowl Sunday and for many of us it is a chance to spend a Sunday afternoon drinking beer and eating some tasty food.  Forget the fact that there is a football game being played and millions spent on advertising and halftime shows( looking forward to seeing Madonna).  I can't help but reflect on the many similarities of theSuperbowl  and of home selling.  Lets take a closer look.

Home Sellers like you and I  love our home. We take great pride in all the many satisfactions that come from our home.  Family,Comfort.Security,Investment, Memories,Love and Happiness to name a few.  We don't take the decision to sell our homes lightly.  I council home sellers and can attest to the pride that home owners feel.  Much like the superbowl, we build up to the big day when we list our homes.  Then we enter the 1st quarter with gusto, open house,marketing, initial showings and prospects.  If ther is a lot if interest we stay on top of our marketing endeavours and double down on home cleaning,yard work etc .  Much like a close game in the Superbowl we stay with it and interest is high.

The problem arises when activity slows down and our interest and attention to detail start to wain.  It is at this time that we need to refocus our efforts and push through. Unfortunately, many home owners are pressured in to a price reduction in order to sell(sometimes it is necessary) but what we should do is get back into the trenches and market and work harder to get back into the game.  Focus on detail and get that exposure.  Think creatively and with a plan and you can get back in it.  Yogi Berra said it best."it aint over till it's over".  Focus on the end prize and realize that the gain is worth the pain.


Winning in any capacity of life is never easy but with a plan and the will to succeed, you will give yourself the chance to  be the hereo of your own game when it matters most-when it's all on the line.  Good luck to you in all your selling endeavours.  May the best marketers and hardest workers win.

Enjoy the game

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